Summary of the New FTC Rule on Franchising

Lane Fisher Presents a Plan to Attract Existing Successful Area Developers

The New Federal Trade Commission Rule on Franchising was approved on January 22, 2007 and goes into effect on a voluntary basis on July 1, 2007. Compliance with the New FTC Rule becomes mandatory on July 1, 2008.
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Lane Fisher Answers the Question of When the FTC Rule Change Will Come

Lane Fisher Presents a Plan to Attract Existing Successful Area Developers

FTC Rule Change: The Question of When
BY LANE FISHER
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Lane Fisher Goes Searching for Tomorrow’s Franchisees

Searching for Tomorrow’s Franchisees
Franchise sales strategies today are more sophisticated and varied than ever before–as are the prospective franchisees they target.

By Lane Fisher and Cheryl L. Mullin
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Lane Fisher Explains How to Use Earnings Claims Offensively

Lane Fisher Explains How to Use Earnings Claims Offensively

What You Fear Most May Present Your Biggest Opportunity: Using Earnings Claims Offensively, Franchise Update, February 2008.
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Lane Fisher Presents a Plan to Attract Existing Successful Area Developers

Lane Fisher Presents a Plan to Attract Existing Successful Area Developers

How Can You Attract Existing Successful Area Developers Without an Earnings Claim,2008
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Lane Fisher’s Take on Electronic Communication in Franchise Sales

Lane Fisher's Take on Electronic Communication in Franchise Sales

To “e” or Not to “e”: Using Electronic Communication in Franchise Sales, Franchise Update, February 2008
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Lane Fisher Reveals the Reason for the Boost in the 2008 Legal Symposium

Lane Fisher Reveals the Reason for the Boost in the 2008 Legal Symposium

2008 Legal Symposium – It’s All in the Planning. Franchising World, February 2008.
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How to Franchise Your Business, Nightclub & Bar Convention and Trade Show, Atlantic City, NJ, October, 2008

Safe and Effective Communication

When communicating with franchisees or even when merely taking notes or making internal communications it’s important to understand the significance of the words you use. Statements committing to do or not to do something; statements admitting responsibility; and statements concerning other’ intentions while made innocently may bind your company to a particular course of action.
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Lane Fisher on Regional Franchise Business Network Program Initiating Grassroots Lobbying

The International Franchise Association (IFA) has long recognized that in order to be an effective trade association, it must undertake lobbying and networking activities on a regional basis. In 1979, IFA implemented its first regional program known as “Second Tuesday,” where regional meetings in each market were coordinated on the second Tuesday of each quarter.
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