How to Franchise Your Business, Nightclub & Bar Convention and Trade Show, Atlantic City, NJ, October, 2008
When communicating with franchisees or even when merely taking notes or making internal communications it’s important to understand the significance of the words you use. Statements committing to do or not to do something; statements admitting responsibility; and statements concerning other’ intentions while made innocently may bind your company to a particular course of action.
The International Franchise Association (IFA) has long recognized that in order to be an effective trade association, it must undertake lobbying and networking activities on a regional basis. In 1979, IFA implemented its first regional program known as “Second Tuesday,” where regional meetings in each market were coordinated on the second Tuesday of each quarter.