Lane Fisher Explains How to Use Earnings Claims as a Marketing Tool

Lane Fisher and Joe Dunn Detail Modern Recruitment Strategies

Earnings Claims as a Marketing Tool, Franchising World, December 2006.
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Lane Fisher Looks Back at the Changing Franchise Law Landscape of 2005

Lane Fisher and Joe Dunn Detail Modern Recruitment Strategies

Judicial Update, Franchising World, July 2006
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Lane Fisher Pens An Ode to the Laws of Franchising

Lane Fisher and Joe Dunn Detail Modern Recruitment Strategies

An Ode to the Laws of Franchising, or Something Like That, Franchising World, March 2006.
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Follow that Truck! Mister Softee Shows Hard Side

Follow that Truck! Mister Softee Shows Hard Side

Follow that Truck! Mister Softee Shows Hard Side. New York Times, August 29, 2005
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Counseling the New Franchisor, International Franchise Association’s 38th Annual Legal Symposium, Washington, DC, May 2005.

Counseling the New Franchisor, IFA 2005

Lane Fisher and Joe Dunn Detail Modern Recruitment Strategies

Lane Fisher and Joe Dunn Detail Modern Recruitment Strategies

Modern Recruitment Strategies: Targeting Your Most Valuable Resources – Successful Multi Unit Operators, Franchising World, July 2004.
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Modern Recruitment Strategies: Targeting Your Most Valuable Resource – Successful Multi-Unit Operators, Franchising World, July 2004.

Using and Earnings Claim Properly and Effectively, International Franchise Association’s 44th Annual Convention, Las Vegas, NV, March 2004.

Using an Earnings Claim Properly and Effectively, IFA 2004