Max’s practice is primarily dedicated to franchise law, representing franchise clients primarily in connection with transactional, regulatory compliance, and related matters. Max has experience representing clients across a number of industries and at various stages of their growth. Max assists clients with drafting and updating their disclosure documents and contracts with a focus on the client’s business needs. Max also assists with all matters related to the management of a franchise system, including intellectual property protection, renewals and transfers, terminations and franchisee disputes. In working with his clients. Max prioritizes responsiveness and a pragmatic approach to navigating legal challenges by developing strategies that take into account the client’s business goals.
Max rejoined Fisher Zucker in the fall of 2023 after serving as general counsel to Brightway Insurance from 2019-2023, personally handling all legal matters while also managing the company’s compliance department and insurance carrier relations department. While at Brightway, Max took on an internal leadership role during the due diligence portion of the company’s acquisition by GrowthCurve Capital, assisting with negotiation of the purchase agreement terms and preparing disclosure schedules.
Prior to his time at Brightway. Max presented at the International Franchise Association’s annual Legal Symposium and Franchise Springboard Conference.
Max is a graduate from George Washington University School of Law (J.D. 2011) and received a B.S. in Economics from Penn State University (2008).
Max is admitted to practice in New Jersey and Pennsylvania.
Planning Ahead: Creating and Enforcing Mandatory Development Schedules in Area Development, Area Representative, and Master Franchise Relationships. Franchise Law Journal (2013)