Master of disaster: Mister Softee spinoff banned by judge

A federal judge has banned Master Softee from operating its ice cream trucks, but that hasn't stopped the rogue soft serve slingers, according to Mister Softee

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A sweet federal court ruling for Mister Softee owners doesn’t prevent Master Softee ice cream sale

For the past decade, attorney Jeff Zucker says he has never lost a case on behalf of a client whose family began selling ice cream in 1956 from what is now an 18-state fleet of some 600 Mister Softee trucks. And, so far, his latest litigation, against a former franchisee who has been using the same red-white-and blue color scheme and a similar ice-cream-cone character to sell Master Softee from 10 or more trucks in the New York City area, is no exception. A federal judge in Manhattan last week ruled that defendant Dimitrios Tsirkos had copied the Mister Softee brand and banned him from using the Master Softee name. Tsirkos is also prohibited from selling ice cream at retail in any manner within five miles of his former Mister Softee franchise area, until February 2016, the New York Daily News reports. That court order, however, does not appear to have led to an immediate shutdown of sales of Master Softee (marketed as "the world's best," in contrast to Mister Softee's claim of being "the very best"). The newspaper says it spotted Master Softee trucks over the weekend selling ice cream in Manhattan and Queens, New York, and Mister Softee co-owner Jim Conway told the Daily News a private investigator counted 10 of the competing trucks in Manhattan alone on Saturday and Sunday. Attorney Nicholas Damadeo, who represents Tsirkos, declined to say exactly why the court order banning Master Softee sales apparently was not being honored. But he did note that “the case is still proceeding,” the ban isn't permanent and his client may appeal. © 2014 ABA Journal and the American Bar Association

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I Scream, You Scream, We All Scream For Trademark Infringement

FisherZucker’s client Mister Softee featured in an Above the Law Article on May 1, 2014.

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Inaugural Springboard Event a Hit According to Attendees, Speakers and Sponsors

Springboard, a special event for emerging franchisors, was applauded by attendees, speakers and sponsors for delivering a successful inaugural conference.

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Mister Softee Wins Another Round In Litigation To Deep Freeze Fakers

Jeffrey Zucker was featured in New Jersey Law Journal Article written by David Gialanella. 
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Owners of fraudulent Mr. Softee trucks are sued in Brooklyn federal court

Partner Jeffrey Zucker quoted in article in the Brooklyn Daily Eagle by Charisma L. Miller
“Mister Softee is a well-known brand, especially in New York,” Jeffrey Zucker, lawyer for the Mister Softee company, told the Brooklyn Daily Eagle. “People want to copy it and get a free ride on the trademark.”
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Mr. Softee takes a hard line on suspected imposter ice cream trucks

Partner Jeffrey Zucker featured in NY Daily News Article by John Marzulli.
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Lane Fisher Interviewed by TheStreet

Interviewed by TheStreet

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Cheers for Listening

Cheers for Listening. Philadelphia SmartCEO Magazine. February 2012

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The Money, Honey

The Money, Honey. Philadelphia SmartCEO Magazine, February 2012
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