The Franchising Way to Grow

The Franchising Way to Grow. Business Week, February 5, 2008

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Behind the Mister Softee Conehead

Behind the Mister Softee Conehead. Philadelphia Daily News, July 15, 2008

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Jeffery Zucker Quoted in The Philadelphia Daily News About Mister Softee Trademarks

For Mister Softee, It’s Not Just Ice Cream. Philadelphia Daily News, July 15, 2008
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Jeffery Zucker Quoted in The The Star Ledger About Mister Softee Trademarks and Knockoffs

The Name of That Tune: Mister Softee Takes Hard Line on Knockoffs. Newark Star Ledger, July 10, 2008
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Follow that Truck! Mister Softee Shows Hard Side

Follow that Truck! Mister Softee Shows Hard Side. New York Times, August 29, 2005
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