IT’S MORE THAN YOUR CORE… GLOCALIZE-ING YOUR BRAND

IT’S MORE THAN YOUR CORE… GLOCALIZE-ING YOUR BRAND

  Typically, newer franchisors seem to be a bit overwhelmed when facing their first few international franchise transactions. While the prospect of getting an oftentimes large, up-front franchise fee or master franchise adds an undeniable level of excitement to the deal, franchisors must also deal with (a) the general apprehension associated with letting another be the steward of their brand in a country that is more than a 10-hour flight

Read more