What’s Your Story? Putting your best face, facts and figures in front of the media

so you can become a best seller

Every franchise has a story. But how can you tell yours to the media – which in turn attracts customers, prospects and the right kind of attention – so you can become a best seller? Lane Fisher, Nancy Weingartner, and Dan Dizio cover how to use your FDD and engage your existing franchisees so you can put your best face forward. Also discover how to relaunch your franchise sales process by accentuating what’s novel about your concept and packaging all your strengths via numbers, facts and the brand’s personality.