International Franchise Expo, June 19-21, 2014: What’s Your Story?

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Presented by: Lane Fisher, Esquire, Fisher Zucker LLC ; Nancy Weingartner, Executive Editor, Franchise Times; Daniel DiZio, CEO, Philly Pretzel Factory; Neal Courtney, CEO, TCBY/Mrs. Fields Famous Brands Every franchise has a story. But how can you tell yours to the media – which in turn attracts customers, prospects and the right kind of attention – so you can become a best seller? Find out how to use your FDD and engage your existing franchisees so you can put your best face forward. Also discover how to relaunch your franchise sales process by accentuating what’s novel about your concept and packaging all your strengths via numbers, facts and the brand’s personality.

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