The Franchisor-Franchisee Relationship: Striking the Perfect Balance

2013

The franchisor-franchisee relationship is a delicate balance that when managed correctly can result in both parties thriving. With access to capital still difficult to obtain, it is more important than ever for franchisors to support franchisees on everything from real estate, construction, food sourcing, labor management and IT to marketing and advertising. This panel included discussions from both franchisors and franchisees on how these parties should work together in order to create a successful brand.

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