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Lane Fisher moderated a session at the Professional Athelete Franchise Institute's 5th Annual Summit in Atlanta, Georgia titled "The Activation Process: From Site Selection to Grand Opening"

Lane Fisher, Brian Sommers of Jersey Mike;s and a team of panelists presented a special franchise presentation to a group of former NFL athletes who are currently executive MBA candidates at George Washington University. Former athletes Angelo Crowell and Tyoka Jackson explained their selection process and subsequent operation as current franchisees. Allan Boomer distilled the due diligence process into easy to understand steps, shared his business plan and projections, and how he tracks and measures performance. Michael Stone from PAFI and Paul Rocchio from IFA assembled an offering of resources to you.