One Size Does Not Fit All: Franchisors Need to Recognize the Differing Operational Support Needs of Multi-Unit Franchisees
Franchisors, as they grow and add multi-unit and sophisticated franchisees, need to retool how they provide operational support. Specifically, franchisors need to fashion the support that they provide and tailor it to the individual needs of the franchisee. While mom and pop franchisees often need hand holding in the minutia of the business, more sophisticated professional franchisees such as highly sought after experienced multi-unit franchisees need benchmarking, data, and best
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